myBrand
| Est. 2008-01 |
www.myBrand.org |
| Market Specialization |
(a self-determined organizational mission, could be anything - products, goods and/or services provided by specialized entity such as businesses, nonprofits, government units, school districts, clinics, cooperatives, universities, tribes, communities, etc.) |
| Inflow Streams |
(Retail Sales), (Donations), (Fees), (Tuition), (Taxes), ... |
The charts below are example evaluation metrics that help market participants decide whether to accept or reject an entity's currency brand. Additional quantitative metrics may be formalized in the future.
Percent recovery indicates the effectiveness of an entity in providing value to the market. It is calculated as Inflow/(Issued - Intrause) to-date.
The inflow/outflow ratio indicates the capacity of an entity to self-regulate. It is calculated as Inflow divided by Outflow, or interentity (credits spent)/(credits received), for any given period.
Currency units issued per member per week is a sort of "fairness metric". Since each and every entity determines its own currency issuance limits, it would almost be impossible to negotiate prices unless there is a common reference such as this metric. For example, if an entity uses Hours as its units, 40 Hours of issued currency per member per week might be considered a good reference for conducting inter-entity transactions.
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In addition to the above charts or quantitative metrics, there are also qualitative considerations, such as the appropriateness of an entity's specialization and means of conducting bsuiness, that are perhaps even more important than calculation derived metrics. Qualitative metrics are gleaned from on-site audits, consumer reviews and other summaries of observable entity activity.